Looking for new ways to find clients? Try LinkedIn. As freelancers, we can use this active social media platform to find and attract clients. LinkedIn is popular as a social networking site for business professionals. It is the perfect avenue for freelancers and clients to meet.
How is it done? Here are three concrete and actionable tips to get you started on your client search on LinkedIn.
Tip #1: Optimize your LinkedIn profile with a keyword relevant to your job description.
Estimated Time: About 30 minutes to optimize your profile. To be updated every month or so.
On the LinkedIn website, you can post a CV or resume on your profile page. In order for your name to come up first on a search, you need to optimize your profile with keywords. For instance, if you are a web designer, you want people to see you when they go to LinkedIn to search for web designers. So you optimize your LinkedIn page with the words “web designer.” It’s a simple SEO tactic that you can use to the fullest to let your clients find you.
Tip #2: Join a LinkedIn Group whose members are part of your target clients.
Estimated time: 15 minutes to set up. 5 minutes per day to execute.
LinkedIn groups are active discussion sites. You could start a discussion on any topic, or join one that is ongoing. If you are seen as an expert in the field that is relevant to your services, then you have more chances of getting the clients you want. Therefore, participate in discussions. Respond to questions. At the end of answering questions, you could also encourage people to email you or visit your contact form if they are seeking more specific answers. If done right, this can lead to new clients and more work.
Tip #3: Use the advanced search option on LinkedIn to do an outright search for clients.
Estimated time: 30 minutes.
The search option in LinkedIn can be used to perform specific searches for people, groups, jobs, companies, answers and updates. Once you have established yourself as an expert and an active participant on the network, it will be easy for you to contact a prospective client directly. Just go to search and type in the keyword you want. Scroll down through the results and choose for possible clients. You can then email them with your pitch and wait for the reply.
LinkedIn As A Tool For Freelancers
These are just three suggestions of what you can do to find clients using LinkedIn as a tool. The site has many other possibilities that you could explore. If you are a freelancer without a LinkedIn account, I suggest you join the network and create your account now. If you have a LinkedIn account but haven’t checked it in a while, it is important that you go over there and update your profile. LinkedIn can be a powerful tool that you should be using to its full potential as a serious freelancer.